Google cleanup Search Results
With Google reducing the number of Adverts shown alongside Search Engine Results Pages (SERPs) there is every chance organic listings will receive a much needed boost. Whilst Google must have figured out their income will remain unaffected by the reduction in adverts displayed, customers will be able to focus more on the ‘organic’ results displayed […]
AMP and Google PageRank®
AMP is a new technology that ‘strips’ web page content from a web page and presents it in a ‘diluted’ format for mobile users. The single benefit is a significant reduction in the time it takes to download a page from the internet on your mobile. If you are interested in Accelerated Mobile Pages (AMP) […]
Are Wikimedia going to build a search engine?
Tech news sites have been brimming with speculation that Wikimedia (publishers of Wikipedia) are planning to build a search engine. Apparently, a leaked memo has caused a stir, especially amongst the many volunteers who contribute to the success of Wikipedia. At the same time, Executive Director Lila Tretikov has resigned, fuelling speculation even further. But […]
Who needs regular SEO?
We read with dismay today, another ‘news’ article promoting the virtues of regular seo. There is and there always will be different needs as far as a website and seo is concerned. There is local, regional, national and even global needs and not every website owner will fall into all of these categories. So […]
UK Tax investigation hounds Google
If you believe everything you read in the press (and maybe) online, Google is evil and not paying enough tax on it’s UK sales (from Google AdWords etc) reports the BBC Yet HMRC made the deal, after a long-term investigation, as well as a final negotiation. If HMRC have failed (and this is yet to […]
Dealing with bad reviews
Reviews provide valuable feedback. They tell us where we are going right and where we are going wrong. Reviews can save you money and increase your profits – if dealt with in the correct way. When dealing with bad reviews, please remember nobody is perfect and we all make mistakes. Don’t go on the defensive. […]
The buzz word for SEO in 2016
The buzz word for all website owners in 2016 is going to be ……. ‘Authentic’ Why? Because web visitors and search engines are becoming more intelligent at spotting ‘marketing talk and sales spiel.’ What should I do? Write factual copy. Explain what the product or service is designed for. Explain it’s flaws. Give your honest […]
SEO still important for small business
If you are running a small business, you may be missing out on FREE traffic to your website through Google Search™ – the UK’s leading search engine. For some time, small business owners have believed getting listed on this popular search facility is out of reach and something only large companies can afford to do. […]
Where can you get great seo advice?
I have worked in seo for nearly 10 years and I am sad to say, the professional side to the business has always been very small. SEO is essentially controlled by sales organisations, rather than qualified technicians who genuinely understand how search engine optimisation works. Sales organisations sell their own ‘unique’ solutions, essentially sales packages, […]
SEO and Online Marketing Strategy
Developing a simple search engine optimisation and online marketing strategy for your business pays massive dividends, so it’s well worth spending some time on it. Firstly – decide what you want to focus your efforts on – have an end game so to speak. Don’t get involved in activities that are not going to pay […]