With Google reducing the number of Adverts shown alongside Search Engine Results Pages (SERPs) there is every chance organic listings will receive a much needed boost.

Whilst Google must have figured out their income will remain unaffected by the reduction in adverts displayed, customers will be able to focus more on the ‘organic’ results displayed on merit (based on quality and trustworthy content)

It will be very interesting to see how advertisers benefit (if at all) and how they might respond if revenues drop.

As Google continue to fine-tune their lucrative business model, it will be interesting to see how organic and paid-for search results evolve over the coming months.