What businesses should learn from Google
As a seo bod, I see Google in the positive and the negative. On the positive side, they do try to educate and inform business owners (website owners) and webmasters on how to improve a sites performance, both within Google Search (organic results) and optimising traffic into sales and leads. On the darker side, I […]
Google Algorithm Update April 2015
With Google indicating an update to their search engine algorithm for April 2015, it’s little wonder design and seo agencies are getting excited – it’s another opportunity to sell something! Are we being sceptical or is the new update anything to worry about? Firstly, no business owner should ever worry about Google Algorithm updates, as […]
Have google final nailed link building scams?
Google has always advised website owners against using links to manipulate page rank or page rankings, but it hasn’t stopped the majority doing a little link building here and there. But now it would appear, Google has ramped up it’s war against manipulative link building, as the link that follows would indicate https://support.google.com/webmasters/answer/66356?hl=en It can […]
Chris Cardell’s 7 Tips for improving Website Performance
I happened to be on Facebook yesterday when an advert came up decrying the 7 worst mistakes web designers make and it pulled in my interest. Apparently, this guy Chris Cardell has been featured on the BBC and ITV, but I have never heard of him, but I thought his credentials on the surface looked […]
Why is SEO so expensive?
SEO Services can attract BIG fees, especially if you are getting quotes from Sales Agencies who have massive overheads. 95% of the companies we come up against are sales agencies who outsource a lot of the seo work out. They have to cover wages for sales staff, sales managers, sales directors and admin staff – […]
Biggest and worst SEO Trick or Con in the world
Everyone gets them – the old – ‘we have visited your website; how wonderful, BUT, your website is not ranking well on search engines’. Absolute rubbish – mark them as spam and forget about them. They are auto generated to target those who worry about seo rankings. None of these companies are experts in SEO, […]
SEO a dirty word or what?
When I started my seo business several years ago, it was a technical service provided by trained engineers who understood how Google rated and listed websites. Disappointingly, it didn’t take long for sales organisations to setup seo services and packages and everything became very disjointed. The SEO business has a huge image problem and unfortunately […]
Balancing SEO activity
If you want to achieve high search engine rankings for your website, you need to strike the perfect balance between your on page optimisation and off page optimisation (explanations below) On page optimisation Your website and it’s web pages are reviewed by search engines on a regular basis. Search engines analyse many factors (some over […]
Google SEO Series 1 Part 1
In this series we will be reviewing the advice and information provided by Google to help better understand SEO. The first piece of advice Google provide when reviewing SEO is as follows: SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can […]
5 Google Ranking Myths Explained
Recently, 4 ex-googlers (with 20 collective years of experience working for Google Search Quality Team) were interviewed and asked 5 key questions: Q1. Is quality content more important than fresh content? A: Fresh content can have a positive influence on the rankings of a web page as long as the content is high quality content. […]