Struggling with Google Analytics GA4?
Google Analytics has long been the preferred choice to analyse website traffic, but with the emergence of Google Analytics GA4, will this continue? GA4 along with its predecessors will remain free, but reliance on Artificial Intelligence (AI) and Machine Learning (ML) might put off many business owners who just need basic information. Even large organisations […]
Have you got to grips with user intent yet?
As Google runs another update to it’s algorithm, many hundreds of thousands of website owners will either be, really pleased with adjustments to their organic search engine results, or they won’t. If you have experienced a marked reduction in your organic search results lately, you may need to give your website content a spruce up. […]
Will News Channels Set A New Precedent For Online Search?
With news coming out of Australia this week with respect to Google paying fees or royalties to news channels listed within search engine results pages (serps) it does ask a very big question of where the world of internet is going. From a very basic level, news channels, like any website owner, can simply request […]
Improving SEO in 2021
With every New Year comes a time of reflection and an ever growing ‘to do’ list to improve on the results achieved in 2020. For many businesses, achieving better results in 2021 is going to be somewhat easier, especially now a vaccination program has started in the UK. In the meantime, it makes sense to […]
Why On Page SEO is so important for SMEs
If you are a small to medium business owner in the UK, on page seo is going to be a key area that you need to master if you are going to maximise website traffic and increase revenue year on year. Developing a strategy that aligns with your own needs whilst ticking all the boxes […]
Is Google’s recent page layout a cause for concern for SEO?
There are many seo consultants and agencies growing concerned with the recent re-design of Googles search engine results pages and how this may affect the long-term future of the industry. With many claiming Google has finally revealed it’s true colours in becoming a rather more sophisticated version of Yellow Pages (no known as YELL) is […]
Google Business Listings just as important as SEO (for some)
If you run a small business locally, securing a local business listing within Google search results can significantly increase your marketing reach online. With the emergence of smartphones, Google can pinpoint exactly where a customer is located (through GPS) when they search for information, products and services. Consider also, mobile search (using smartphones) is where […]
The best way to avoid Panda update woes
Google updates the software and factors they use to determine page rankings in SERPS (search engine results pages) regularly, but every now and again, they make changes that have unscrupulous SEO’s and business owners hiding for cover. Why is this? The simple truth is, too many people spend their time manipulating seo on and away […]
Google cleanup Search Results
With Google reducing the number of Adverts shown alongside Search Engine Results Pages (SERPs) there is every chance organic listings will receive a much needed boost. Whilst Google must have figured out their income will remain unaffected by the reduction in adverts displayed, customers will be able to focus more on the ‘organic’ results displayed […]
AMP and Google PageRank®
AMP is a new technology that ‘strips’ web page content from a web page and presents it in a ‘diluted’ format for mobile users. The single benefit is a significant reduction in the time it takes to download a page from the internet on your mobile. If you are interested in Accelerated Mobile Pages (AMP) […]