AMP is a new technology that ‘strips’ web page content from a web page and presents it in a ‘diluted’ format for mobile users. The single benefit is a significant reduction in the time it takes to download a page from the internet on your mobile.
If you are interested in Accelerated Mobile Pages (AMP) and how Google is testing new technology to make web pages load even faster on mobiles, you should check out what Apps, Modules or Plugins are available for your Content Management Website (CMS)
You will need to see how AMP changes the look and feel of your website, including the navigation to ensure you are happy with ‘off the shelf’ solutions.
A little tinkering might be required, but it should not be cost prohibitive for people to adapt.
WordPress have already added a number of plugins and drupal have a module in place. Magento is yet to launch anything simple out of the box, although your web developer is likely to be able to help you.
Who needs AMP?
Google says news sites are their prime focus for now, but if you run a website that attracts a lot of web traffic through mobile devices, now is the time to look at the options available to you.
Will it improve my SEO rankings?
Not necessarily in the short-term, but if Google’s trials prove successful, it is likely they will rank mobile web pages using AMP more favourably (against similar quality pages not using AMP)
Expect people to adapt in a similar fashion to responsive design.
After all, Google is investing in AMP because it makes sense to provide mobile users with faster results and web pages, irrespective of their phone signal (internet, 3G, 4G e.t.c)
Also in the news . . .
Google is finally (apparently) removing PageRank® from web browsers soon, although they will still use PageRank® for internal purposes.
This really won’t make any difference to anyone but the most vanity seeking web owners (of which there are very few these days)