When you search the internet to conduct research or look to buy a new product or service, there’s a good chance you are using one of the most popular search engines, like Google, Yahoo, or Bing.
So many of us are conditioned now to search the internet using ‘browsers’ that will hopefully help us find what we are looking for fast!
As a website owner, you will know how popular search engines are and you will know the potential business that is to be gained, especially in the ‘free’ organic results, that you simply cannot pay for to appear in.
Search engines like Google are committed to their organic results being sorted in order of merit.
The BIG thing you have to do when it comes to your own website and web pages are, you have to prove you are worthy of their trust.
SEO, therefore, is a process, a process of understanding your current visibility within organic search results and your worthiness as a business to work towards gaining and maintaining listings that drive new business to your website.
Google, for example, has significantly high standards now, and understanding a little bit about SEO is not going to get you very far.
Business owners need to understand that the foundation of the internet is a reciprocal thing; you have to give a little to reap the best rewards.
Search Engine Optimisation or ‘SEO’ is a constantly revolving door and only those who are continuously improving their reputation online, stand to make the biggest gains.