AdWords VS SEO
Over the years Google have been very clever in integrating advertising amongst their search engine results, to the point and depending on your screen resolution, it can be almost impossible to tell them apart! So where does that leave your business? With proper analysis, Google AdWords can be tested within very small budgets to evaluate […]
Why SEO means hard work
The process of getting your website and web pages promoted to the first page of Google’s search engine results pages can be an ongoing struggle and when you do get there, how do you stay there? The key to success is to keep working hard and not stand still. People use Google for a whole […]
Is your website fit for Google SEO?
When planning, updating or managing a website, there is still a huge lack of understanding amongst the business community when it comes to Google and the way they rank web pages. One of the key issues is accessibility; that is, how easy is it for Google to evaluate your website and it’s web pages? If […]
Search still top for Website Traffic
A recent study by Forrester Research shows some very valuable and interesting information for website owners. Source: http://marketingland.com/search-remains-first-social-second-for-how-people-find-websites-49394 1. 54% of survey responders find websites through natural search engine results pages (organic/free results) This represents an increase from 50% in 2011. 2. Social Networks were the second most popular resource, accounting for 32%; up from […]
Beyond SEO
The business of labeling your web pages with the correct words and phrases to attract the right visitors is, in essence, very simple. From here, you need to be able to analyse and track how visitors interact with your website, otherwise your efforts are completely in vain. Your website will therefore need to target both […]
A word to the wise concerning SEO
SEO – Search Engine Optimisation is a very straight forward process, which over the last few years has become overly complicated with the emergence of agencies selling services to manipulate clients search engine rankings (how high your web pages rank within google search engine results pages) All too often, practices used are designed to manipulate […]
Why reciprocal links are OK
If you share links with other websites that are related to your own, it can generate good quality web traffic – even conversions. Developing web traffic away from Google search bolsters how Google views your website, on the basis you are using legitimate efforts. For example, say you have a website about interior design and […]
SEO mistake no5
The final – BIG mistake with seo is not understanding the basics of how Google work or what seo truly is. Everyone is clambering for high rankings on Google and will very often pay for link building, social media activity and the like and it’s all a waste of time and money. Everything that you […]
SEO mistake no4
It is still very common for individuals and companies to ignore the importance of Page Titles and meta descriptions site wide. The title and description (otherwise know as meta description) of each of your web pages has a big influence on search engine performance. Relevant and compelling page titles and descriptions lead to more clicks […]
SEO mistake no3
Focusing on the wrong things. Some website owners focus on link building before good content and although link building is still an important factor in Google’s algorithm, it is more important that your web pages have good content. Without good content, your web pages won’t get high rankings.