The final – BIG mistake with seo is not understanding the basics of how Google work or what seo truly is.
Everyone is clambering for high rankings on Google and will very often pay for link building, social media activity and the like and it’s all a waste of time and money.
Everything that you do to help your website become highly ranked by Google must be done legitimately, otherwise you will not gain and maintain healthy results.
Paying sales organisations (marketing themselves as seo experts) to massage your google rankings through whatever means they deem necessary is a recipe for destruction.
Just don’t go there. Develop your own online and offline marketing and promotional activity and you will be absolutely fine.