The business of labeling your web pages with the correct words and phrases to attract the right visitors is, in essence, very simple.
From here, you need to be able to analyse and track how visitors interact with your website, otherwise your efforts are completely in vain.
Your website will therefore need to target both general and specific words/phrases to succeed, otherwise you spend time, money and effort simply generating ‘window shoppers’ rather than visitors who will add value to the success of your website.
A highly valuable website is one that clearly shows which words and phrases result in enquiries and sales. With the right web development skills in your team, conversion tracking tools can be installed for little to no cost.