When SEO goes BAD
As an seo consultant of some 6 years or more, it’s not unusual to receive a call where a client’s rankings have suddenly dipped on Google, resulting in a BIG problem in respect of lead generation and sales. These situations are very difficult to manage as clients can be highly stressed and unable to make […]
Balancing SEO activity
If you want to achieve high search engine rankings for your website, you need to strike the perfect balance between your on page optimisation and off page optimisation (explanations below) On page optimisation Your website and it’s web pages are reviewed by search engines on a regular basis. Search engines analyse many factors (some over […]
Google SEO Series 1 Part 5
It is still very common for less than scrupulous seo agencies to utilise ‘dooorway’ pages on client sites. Here is what Google has to say about this practice: Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for […]
Why worry about Google Updates?
Much fuss and debate is generated on the internet when Google mention a significant change in the algorithm they use to judge how pages should be ranked within their free (organic) search results. But – did you know – Google is always improving the algorithm anyway, so why should you worry about it? The answer […]
Google SEO Series 1 Part 4
SEO is a technical area, so it’s important to be absolutely sure you know where your money is being spent and that results can be reviewed properly. Google does not sell better rankings within their search results and some seo’s will promise to get you onto the top of Google, but instead, place you in […]
Google SEO Series 1 Part 3
SEO Scams to avoid: Due to the industry being in it’s infancy, unfortunately too many sales organisations have been formed on the sole basis of generating profits through selling seo services. This has resulted in many companies across the UK unwittingly using organisations who use their own methods, rather than follow Google guidelines. Here is […]
Google SEO Series 1 Part 2
Creating useful content ( text, images, videos and links to other resources ) If you are running a website for your business, it’s all too easy just to copy content from a supplier’s or competitor’s brochure and/or website or use images or videos that have been used hundreds of times before. Google can pickup up […]
Google SEO Series 1 Part 1
In this series we will be reviewing the advice and information provided by Google to help better understand SEO. The first piece of advice Google provide when reviewing SEO is as follows: SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can […]
5 Google Ranking Myths Explained
Recently, 4 ex-googlers (with 20 collective years of experience working for Google Search Quality Team) were interviewed and asked 5 key questions: Q1. Is quality content more important than fresh content? A: Fresh content can have a positive influence on the rankings of a web page as long as the content is high quality content. […]
Does your site have enough decent content to attract quality links?
If you are a business trying to generate interest, enquiries and/or sales in your products and services, the days of simply filling your website with general information have come to an end. A website must be used in a variety of ways to help potential customers gauge how competent and passionate you are in your […]