SEO – Search Engine Optimisation is a very straight forward process, which over the last few years has become overly complicated with the emergence of agencies selling services to manipulate clients search engine rankings (how high your web pages rank within google search engine results pages)
All too often, practices used are designed to manipulate the way Google ranks pages, almost seemingly to take advantage of loop holes in the system. These loopholes are being constantly closed by Google and in some cases, Google don’t like to see their search engine being manipulated in such a way.
The best way to enjoy high search rankings on Google Search is to abide with Google’s guidelines and work to improve the overall performance of your website, so that when visitors come to your site, they are able to find what they are looking for easily and engage well with your website.
It is amazing to find the amount of website owners who are paying for nothing more than fancy reports that don’t actually provide any real world data on how to improve the website, it’s search traffic or performance.