ux designUX Design or UXD is a term used around user experience.

User experience refers to the way people respond to how product or website interfaces behave.

A positive user experience is one in which the goals of both the user and the organisation that created the product or website are met.

Usability is one attribute of a successful user experience, but usability alone does not make an experience positive for the user.

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THE UX EQUATION

Business Goals
User / Customer Goals
User Interface
Back End Process

= user experience design

More about UX Design

UXD is the result of multiple activities – can be one person or whole team.

  • User research
  • Interaction design
  • Visual design
  • Information architecture
  • Front-end development
  • Writing / content
  • User testing


UX Design is all about problem solving!

UXD explores feasible solutions to design problems

UX addresses the question – how realistic is it that we can work around human nature?

We can be hard to please!

Explore UXD for your business . . . .

Uncover business goals and user needs and areas where the two overlap.

Ensure products and web pages meet or exceed user expectations, increasing adoption, use and loyalty.

Determine feasibility of high quality products that can be created and implemented.

Good UXD ensures people use things.

In a nutshell . . . .

Good UXD ensures people use things.

It’s the difference between delighting people or leaving people with a bad experience.