If you want to achieve high search engine rankings for your website, you need to strike the perfect balance between your on page optimisation and off page optimisation (explanations below)<\/p>\n
On page optimisation<\/strong><\/p>\n Your website and it’s web pages are reviewed by search engines on a regular basis. Search engines analyse many factors (some over 200 factors) including:<\/p>\n Text and Keywords contained within your web pages All of these factors and more can make a huge difference to how search engines rank your web pages, including Google. It is relatively easy to change on page optimisation, but it takes a clear plan and strategy to get the best results.<\/p>\n The number of backlinks that point to your website Search engines use both on page optimisation and off page optimisation to determine where your web pages should appear within their search results.<\/p>\n The right balance leads to the best results<\/strong><\/p>\n Some companies invest their money in on-site optimisation; others swear that links from other websites are the only way to get high rankings on Google.<\/p>\n Depending on the keywords for which you optimise your website, you can achieve good results with both<\/strong> methods.<\/p>\n The best results, however, come from combining both methods.<\/strong><\/p>\n Finding the perfect balance can be a difficult task. That’s why we properly analyse client websites and web pages to determine exactly what level of on page and off page optimisation is required in each case. No one client is ever the same. Needs vary considerably between websites.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" If you want to achieve high search engine rankings for your website, you need to strike the perfect balance between your on page optimisation and off page optimisation (explanations below) On page optimisation Your website and it’s web pages are reviewed by search engines on a regular basis. Search engines analyse many factors (some over […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/posts\/389"}],"collection":[{"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/comments?post=389"}],"version-history":[{"count":0,"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/posts\/389\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/categories?post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/tags?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nElements used on your website
\nHow many web pages your site contains
\nInternal Links to other pages within your site
\nLinks to external websites
\nWebsite Navigation
\nThe robots.txt file of your website.
\nThe HTML code of your web pages.<\/p>\n
\nOff page optimisation<\/strong>
\nOff page optimisation covers areas which are largely beyond your control, including:<\/p>\n
\nQuality of backlinks that point to your website
\nHow often your website is mentioned on social media sites
\nThe number of Likes, Google +1 clicks, etc.<\/p>\n