{"id":370,"date":"2013-05-02T09:42:03","date_gmt":"2013-05-02T09:42:03","guid":{"rendered":"http:\/\/www.seocornwall.com\/?p=142"},"modified":"2013-05-02T09:42:03","modified_gmt":"2013-05-02T09:42:03","slug":"optimising-websites-and-avoiding-spamming","status":"publish","type":"post","link":"https:\/\/www.seocornwall.com\/optimising-websites-and-avoiding-spamming\/","title":{"rendered":"Optimising Websites and avoiding spamming"},"content":{"rendered":"<p>Google is continuing to improve page rankings through carefully examining the use of keywords within page content, including how many times a page is changed (through fine tuning web pages for seo)<\/p>\n<p>In recent times, Google have downgraded websites for improving seo, but only temporarily if the keywords remain for a period between 1-4 weeks. For those optimising web pages who bottle it and change the content back &#8211; this is likely to indicate to Google some manipulation is involved and downgrade the web page even further (and for a longer period)<\/p>\n<p>There is nothing wrong with optimising web pages, but you need to do it in a very simplistic way and leave the web page settle over a period of weeks, rather than days.<\/p>\n<p>Also &#8211; it is still very common for website owners to stuff keywords in page content and meta data (often under keywords area in cms systems)<\/p>\n<p>Stuffing keywords into a page and\/or meta keywords field, will, sooner or later result in a downgrading amongst google serps (search engine results pages)<\/p>\n<p>Both seo specialists and website owners alike will need to take a much cleaner and simpler approach to improving optimisation in the future to avoid poor results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is continuing to improve page rankings through carefully examining the use of keywords within page content, including how many times a page is changed (through fine tuning web pages for seo) In recent times, Google have downgraded websites for improving seo, but only temporarily if the keywords remain for a period between 1-4 weeks. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/posts\/370"}],"collection":[{"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/comments?post=370"}],"version-history":[{"count":0,"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/posts\/370\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/media?parent=370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/categories?post=370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seocornwall.com\/wp-json\/wp\/v2\/tags?post=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}