If you are a small to medium business owner in the UK, on page seo is going to be a key area that you need to master if you are going to maximise website traffic and increase revenue year on year.
Developing a strategy that aligns with your own needs whilst ticking all the boxes major search engines like Google, Yahoo and Bing insist on these days, is no easy task.
Google for example, currently advise that up to 15% of it’s daily searches come from terms or phrases that have never been used before.
This is great news for SMEs who can attract the right type of customer without spending massive fortunes on advertising or seo agency fees.
So how do you get started with on page seo?
One major area to improve your website traffic these days is support the main (most popular) keywords and key phrases you wish to be found for, with relevant content that supports them.
This can be a slightly tricky area to get one’s head around, but let’s consider a small business in Manchester, selling continental tyres, for example.
The main keyword/s or phrases they need to be found for are:
‘continental tyres manchester’
‘continental tyres near to me’
Firstly, they will want to reference those two phrases on the home page of their website.
They will also need to associate other words and phrases naturally (ensuring it reads well for a customer and is easy to follow and understand)
So, for example, they will want to associate a mixture of lay terms and technical terms to reinforce their website as a naturally good resource for search engines to prioritise.
Terms and phrases will include things like ‘valve replacement’ ‘puncture repair’ ‘wheel balancing’.
Content may also include the model numbers of popular tyres.
The content may also make reference to ‘replacement tyres’ ‘service’ ‘mechanic’ ‘engineer’ or ‘specialist’ too.
Once you get the gist of how this form of word association works, it becomes a lot easier to write copy that both customers and search engines understand and appreciate.
Creating a page that is user friendly, written clearly, with all your content information in one place (including your Google Business Listing Map Locator) works really well.
In summary, creating a comprehensive home page targeting just one to two strong keywords or phrases, backed by all the relevant content in one place, gets quick and sustained results.