SEO Services can attract BIG fees, especially if you are getting quotes from Sales Agencies who have massive overheads.
95% of the companies we come up against are sales agencies who outsource a lot of the seo work out. They have to cover wages for sales staff, sales managers, sales directors and admin staff – plus the costs of the person or company doing the seo (whether in house or outsourced)
Also, they seem to do very good business out of insisting on ongoing fees, which is not always required.
Some websites need ongoing seo related work, but many don’t.
Only a true seo specialist can determine if any further works are required, once the initial seo work is completed.
If you can find an seo consultant and pay them directly for the work they carry out for you, it will save a huge amount of money.