As an seo consultant of some 6 years or more, it’s not unusual to receive a call where a client’s rankings have suddenly dipped on Google, resulting in a BIG problem in respect of lead generation and sales.

These situations are very difficult to manage as clients can be highly stressed and unable to make clear, positive decisions.

There is a number of ways to address the immediate problems of re-activating leads and sales, to, at least, take the pressure away.

Moving forward, it’s important to understand how Google rank your website and how to remain in their favour over a long period of time. To do this takes proper organisation, planning, implementation and review. It’s just not something one can afford to ignore.

For those website owners willing to constantly review and improve what their website offers, long term Google rankings are the ultimate reward.