As Google runs another update to it’s algorithm, many hundreds of thousands of website owners will either be, really pleased with adjustments to their organic search engine results, or they won’t.
If you have experienced a marked reduction in your organic search results lately, you may need to give your website content a spruce up.
Why? Google might not be 100% clear on how your content serves their customers when they are looking for products, services, research and general information.
How can I improve this? Start a google search around the keywords you normally target for seo and pick up on the list of queries that appear. Interesting huh?
Make a list of any phrases that you know your content matches up with well and you can start planning these into your content updates on any relevant pages.
This is a very worthy exercise and will hopefully get your organic search results back on track in no time.
Good luck!