Google has always advised website owners against using links to manipulate page rank or page rankings, but it hasn’t stopped the majority doing a little link building here and there.
But now it would appear, Google has ramped up it’s war against manipulative link building, as the link that follows would indicate https://support.google.com/webmasters/answer/66356?hl=en
It can be a real issue for some website owners who believe they have worthy web pages that are better than the results google are currently displaying, only to be told “sorry, your web page doesn’t have many links to it, you can’t compete with everyone else”.
What to do – it really is a conundrum.
This is all google offer, when it comes to link building:
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Source Google https://support.google.com/webmasters/answer/66356?hl=en
Well, ok, that sounds simple enough, but in practice – !!??
If you are running a website and want to attract more visitors, google is essentially saying, you need to think very carefully about the quality of your content and it’s usefulness to others – otherwise – people just won’t share it.
So, just writing about yourself, what you do and what you offer just won’t make the grade – you need to engage with people more and put your own mark on every last piece of text written on your site. What can you add to the text on the page that will be different to the next website owner? That’s the ultimate question.
Here’s a list of things you could consider, just to get your creative juices flowing:
1. Add some free tutorials (or tuts as people on the web call them these days) and show people how to get the most out of something relevant to your industry.
2. Offer some tips, tricks or little trade secrets to help the online community out.
3. Do something fun, naughty or interesting to engage people with your industry and your website.
4. Offer your expertise to well known editorial websites within your industry.
5. Share your expertise and insights with web visitors – be candid and tell people what you can and can’t do, including strengths and weaknesses of each product/service you sell.
Don’t be afraid to try new things and position yourself as ‘different’ people like that these days.