Knowing when to educate and inform and when to persuade and sell, is an age-old art form.
Optimising results often comes down to tweaking your copy or running A/B copy tests to see what achieves better results.
Linking copy together to keep your audience engaged in what you have to say is a key element to great copywriting.
Copywriting is dedicated to continuous improvement, tracking results using a range of analytical software.
Over 10 years experience in Copywriting.
My rates are reasonable and I know how important results are.
Work direct with one person and save time and money.
I can be flexible around your needs.
The capacity to engage with your audience involves a great deal of creativity and emotion.
This is one of the biggest mistakes B2B and B2C businesses make.
Consumers can become bored and disinterested in what you are trying to say or sell.
If you really want to engage with people, attracting attention, creating interest and exciting their emotions is key to success.
Knowing your audience is obviously going to help you develop the right type of content, but you have to be prepared to play with it and explore different strategies and gauge results.
Effective copywriting engages the audience, sells benefits over features and encourages people to take up your brand or service offering.
Let me understand your aims as a business and I can guide you on the best strategy.