Does your site have enough decent content to attract quality links?
If you are a business trying to generate interest, enquiries and/or sales in your products and services, the days of simply filling your website with general information have come to an end. A website must be used in a variety of ways to help potential customers gauge how competent and passionate you are in your […]
Search still top for Website Traffic
A recent study by Forrester Research shows some very valuable and interesting information for website owners. Source: http://marketingland.com/search-remains-first-social-second-for-how-people-find-websites-49394 1. 54% of survey responders find websites through natural search engine results pages (organic/free results) This represents an increase from 50% in 2011. 2. Social Networks were the second most popular resource, accounting for 32%; up from […]
Beyond SEO
The business of labeling your web pages with the correct words and phrases to attract the right visitors is, in essence, very simple. From here, you need to be able to analyse and track how visitors interact with your website, otherwise your efforts are completely in vain. Your website will therefore need to target both […]
A word to the wise concerning SEO
SEO – Search Engine Optimisation is a very straight forward process, which over the last few years has become overly complicated with the emergence of agencies selling services to manipulate clients search engine rankings (how high your web pages rank within google search engine results pages) All too often, practices used are designed to manipulate […]
Penguin Update 2.0 on the way
Google have confirmed that a Penguin update (2.0) is on the way and will go live within the next few weeks. If you haven’t reviewed your seo in a while, now is a good time to make sure you are complying with Google guidelines.
Optimising Websites and avoiding spamming
Google is continuing to improve page rankings through carefully examining the use of keywords within page content, including how many times a page is changed (through fine tuning web pages for seo) In recent times, Google have downgraded websites for improving seo, but only temporarily if the keywords remain for a period between 1-4 weeks. […]