UK Tax investigation hounds Google
If you believe everything you read in the press (and maybe) online, Google is evil and not paying enough tax on it’s UK sales (from Google AdWords etc) reports the BBC Yet HMRC made the deal, after a long-term investigation, as well as a final negotiation. If HMRC have failed (and this is yet to […]
The buzz word for SEO in 2016
The buzz word for all website owners in 2016 is going to be ……. ‘Authentic’ Why? Because web visitors and search engines are becoming more intelligent at spotting ‘marketing talk and sales spiel.’ What should I do? Write factual copy. Explain what the product or service is designed for. Explain it’s flaws. Give your honest […]
SEO still important for small business
If you are running a small business, you may be missing out on FREE traffic to your website through Google Search™ – the UK’s leading search engine. For some time, small business owners have believed getting listed on this popular search facility is out of reach and something only large companies can afford to do. […]
What businesses should learn from Google
As a seo bod, I see Google in the positive and the negative. On the positive side, they do try to educate and inform business owners (website owners) and webmasters on how to improve a sites performance, both within Google Search (organic results) and optimising traffic into sales and leads. On the darker side, I […]
Google Algorithm Update April 2015
With Google indicating an update to their search engine algorithm for April 2015, it’s little wonder design and seo agencies are getting excited – it’s another opportunity to sell something! Are we being sceptical or is the new update anything to worry about? Firstly, no business owner should ever worry about Google Algorithm updates, as […]
Have google final nailed link building scams?
Google has always advised website owners against using links to manipulate page rank or page rankings, but it hasn’t stopped the majority doing a little link building here and there. But now it would appear, Google has ramped up it’s war against manipulative link building, as the link that follows would indicate https://support.google.com/webmasters/answer/66356?hl=en It can […]
Chris Cardell’s 7 Tips for improving Website Performance
I happened to be on Facebook yesterday when an advert came up decrying the 7 worst mistakes web designers make and it pulled in my interest. Apparently, this guy Chris Cardell has been featured on the BBC and ITV, but I have never heard of him, but I thought his credentials on the surface looked […]
Why is SEO so expensive?
SEO Services can attract BIG fees, especially if you are getting quotes from Sales Agencies who have massive overheads. 95% of the companies we come up against are sales agencies who outsource a lot of the seo work out. They have to cover wages for sales staff, sales managers, sales directors and admin staff – […]
Biggest and worst SEO Trick or Con in the world
Everyone gets them – the old – ‘we have visited your website; how wonderful, BUT, your website is not ranking well on search engines’. Absolute rubbish – mark them as spam and forget about them. They are auto generated to target those who worry about seo rankings. None of these companies are experts in SEO, […]
SEO a dirty word or what?
When I started my seo business several years ago, it was a technical service provided by trained engineers who understood how Google rated and listed websites. Disappointingly, it didn’t take long for sales organisations to setup seo services and packages and everything became very disjointed. The SEO business has a huge image problem and unfortunately […]