Google Business Listings just as important as SEO (for some)
If you run a small business locally, securing a local business listing within Google search results can significantly increase your marketing reach online. With the emergence of smartphones, Google can pinpoint exactly where a customer is located (through GPS) when they search for information, products and services. Consider also, mobile search (using smartphones) is where […]
The best way to avoid Panda update woes
Google updates the software and factors they use to determine page rankings in SERPS (search engine results pages) regularly, but every now and again, they make changes that have unscrupulous SEO’s and business owners hiding for cover. Why is this? The simple truth is, too many people spend their time manipulating seo on and away […]
Google cleanup Search Results
With Google reducing the number of Adverts shown alongside Search Engine Results Pages (SERPs) there is every chance organic listings will receive a much needed boost. Whilst Google must have figured out their income will remain unaffected by the reduction in adverts displayed, customers will be able to focus more on the ‘organic’ results displayed […]
AMP and Google PageRank®
AMP is a new technology that ‘strips’ web page content from a web page and presents it in a ‘diluted’ format for mobile users. The single benefit is a significant reduction in the time it takes to download a page from the internet on your mobile. If you are interested in Accelerated Mobile Pages (AMP) […]
Are Wikimedia going to build a search engine?
Tech news sites have been brimming with speculation that Wikimedia (publishers of Wikipedia) are planning to build a search engine. Apparently, a leaked memo has caused a stir, especially amongst the many volunteers who contribute to the success of Wikipedia. At the same time, Executive Director Lila Tretikov has resigned, fuelling speculation even further. But […]
Who needs regular SEO?
We read with dismay today, another ‘news’ article promoting the virtues of regular seo. There is and there always will be different needs as far as a website and seo is concerned. There is local, regional, national and even global needs and not every website owner will fall into all of these categories. So […]
Are national newspapers all set to publish online?
With the news that The Independent and Independent on Sunday are to stop printing from the 26th March and run exclusively online, it’s little wonder commentators now believe this spells the beginning of the end for newspaper printing. But does it? Nearly 20 years ago commentators were saying exactly the same thing and although (printed) […]
UK Tax investigation hounds Google
If you believe everything you read in the press (and maybe) online, Google is evil and not paying enough tax on it’s UK sales (from Google AdWords etc) reports the BBC Yet HMRC made the deal, after a long-term investigation, as well as a final negotiation. If HMRC have failed (and this is yet to […]
Dealing with bad reviews
Reviews provide valuable feedback. They tell us where we are going right and where we are going wrong. Reviews can save you money and increase your profits – if dealt with in the correct way. When dealing with bad reviews, please remember nobody is perfect and we all make mistakes. Don’t go on the defensive. […]
The buzz word for SEO in 2016
The buzz word for all website owners in 2016 is going to be ……. ‘Authentic’ Why? Because web visitors and search engines are becoming more intelligent at spotting ‘marketing talk and sales spiel.’ What should I do? Write factual copy. Explain what the product or service is designed for. Explain it’s flaws. Give your honest […]