SEO News
Check the following six points to find out if your website turns enough visitors into customers:
1. What is your website about and what's in it for the visitor?
You have only a few seconds to keep a visitor on your page. If the visitor cannot see what they are looking for OR don't like what they see - they will come away from your website.
Try to present your information as clearly as possible, in a neat and professional way to encourage visitors to stay and have a look around your website.
2. Is your website trustworthy?
Tell your visitors who you are and don't hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company that can be trusted.
Are you a member of an industry organisation? Has your company received awards? If so, tell your website visitors!
3. Does your website look professional?
Another way to create trust is to use a professional website design. Avoid clutter and extreme colors. Use a clear design that makes it easy to read your web pages.
If your website displays ads, consider if they distract your website visitors too much from the real content. Your website visitors might also wonder why your site shows ads for other companies.
4. Make it as easy as possible for your website visitors
Tell your website visitors what you want them to do: "Download the free demo", "Create a free account", "Download the free white paper", "Subscribe to our newsletter", etc.
Focus on a single task. Don't ask the customer to subscribe to your newsletter or to download the demo or to request more information. Focus on a single task and tell the visitor in great detail why it would be good for the customer to complete that task. Of course, you can use different tasks on different pages of your site.
Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better.
5. Make it a risk-free experience for your customers
Emphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.
Offer money back guarantees and other guarantees that show your website visitors that it is risk-free to complete a task on your website. Always deliver on your promises!
6. Give search engines what they want while pleasing your website visitors
The title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords.
When a searches sees your website in the search results, the title will show the searcher that the he has found a good match. The content on your web page should confirm and clarify this with more detail.