Link Building in a nutshell

Link Building is the process of securing links to external websites closely related to yours.

If you want links relating to a product or service in a specific county, region or country, then you will need to build up a relationship with owners of similar sites covering different counties, regions or countries.

You also need to consider whether you would genuinely be happy to pass on referrals to the site owner you are linking to.

Another consideration is feeling comfortable that any links you are placing on your website are useful and helpful to your website visitors.