About Google and Google ADWords
Google is by far the leading 'search engine' in Europe, with 90% of the market share.
Search Engines are the preferred choice for consumers/researchers searching for various products, services and sources of information.
If you want people to find your web pages online, you need a healthy presence on search engines.
There are two ways to increase your profile on Google.
1. Natural or Organic Search Results -
The listings that are FREE to website owners.
These results are generally listed on the left hand side column.
Google pride themselves on delivering great search results to their users, so it's important to ensure your website is accessible, interesting, relevant and popular to the search query.
We can help you in this regard by doing the work for you or we can guide you on how to do this for yourself based on current best practice.
If you are interested in gaining healthy results on Google for natural search results, please contact us on 0800 009 3484 or email us at info@seocornwall.com
2. Google ADWords
Sponsored 'paid for' advertising.
Sponsored Results generally appear down the right hand side column.
Google have developed a 'pay per click' advertising medium, which means you only pay for your advert as people 'click on it'.
As the ad is directly linked to your website, it brings interested visitors to your site, giving you the opportunity of opening an enquiry or closing a sale.
Whilst Google ADWords is a very fair and attractive medium for advertising, it can prove very expensive and non-responsive if you don't completely understand how it all works and comes together.
Rest assured, with the right help and guidance, every business can benefit from using Google ADWords, so please feel free to call us on 0800 009 3484 or email us at info@seocornwall.com