September 16, 2013 by Iain Venn
Google SEO Series 1 Part 3
SEO Scams to avoid:
Due to the industry being in it’s infancy, unfortunately too many sales organisations have been formed on the sole basis of generating profits through selling seo services. This has resulted in many companies across the UK unwittingly using organisations who use their own methods, rather than follow Google guidelines.
Here is some feedback Google have to give on this subject:
- Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:
I visited your website and noticed that you are not listed in most of the major search engines and directories…”
Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.
- No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
SEO or Search Engine Optimisation is a profession, no different to any other service you may use as a business. You should therefore be confident your service provider is following best practice guidelines and providing you with a good return.